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Goal: Expand the existing resources by applying a user-centred approach, shifting from dense academic content to practical, actionable guidance that enables NHS Wales staff to improve retention independently. 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Following each stage of the user-centred design process led to an iterative phase that required fewer changes and less time compared to other projects I've worked on where shortcuts were taken. What didn’t go as expected Welsh Government had signed off the source document before the project began, which limited my control over pre-chosen illustrations and made it difficult to act on user testing insights around simplifying the content's language and structure. Not being able to move forward with Prototype 1 meant the final product was less flexible, less action-focused, and less tailored to user needs than intended. What I learned Engaging stakeholders early and involving them in the user-centred design process can lead to a product more informed by genuine user needs, and less shaped by assumptions. Designing for both the target audience and human variability means the final product can benefit a wider range of people. What I’d do differently next time Spend more time communicating the benefits and risks of proposed solutions early on, to reduce the chance of the project being redirected at a later 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